September Meeting


"Pre-Luncheon Workshop -
Media Training presentation"


Guest Speaker(s): Deborah Shames, Principal, Eloqui
David Booth, Principal, Eloqui
Date:Wednesday, September 15, 2010
Time: 9:30 a.m. to 11:30 a.m.
Place:The Proud Bird Restaurant
11022 Aviation Blvd., Los Angeles, CA 90045
Reservations:Reservations will be taken until September 10th.

To make your reservation, CLICK HERE.
Cost:$150 for members pre-registered
$160 members at the door
$200 non-members pre-registered
$210 non-members at the door

Please note: Reservations for the meetings must be made in writing and cannot be taken over the phone. You can either print the reservation form and fax it to the office or register online. All meetings are held the third Wednesday of every month, unless otherwise noted. Cancellations must be made 72 hours in advance to avoid being charged.
Program Schedule:
9:00 AMRegistration & Networking
9:30 AMSpeaker Program
11:30 AMAdjournment
Program Description:As service professionals and FPALA members, you are technically proficient and successful in your industry. But entering the world of media interviews requires a new suite of skills, in order to be successful.



Deborah Shames and David Booth of Eloqui will provide media training that ensures you will be able to:

  • Hone your message so that it is concise and memorable

  • Deliver your talking points and differentiators

  • Rehearse and role play to field any question (including hostile, combative or uninformed interviewers)

  • Be perceived as the “go to” person in your industry

  • Understand the studio environment to feel comfortable with the experience,

  • Select wardrobe for impression management, and apply makeup for studio lighting.

Speaker's bio(s):

Deborah Shames
Principal, Eloqui

Deborah Shames directed over 60 award-winning corporate and feature films, television programs and documentaries. She was also a producer for 4 years at the PBS station in Chicago.



David Booth
Principal, Eloqui

David Booth narrated over 200 corporate films and was a guest star on major television series, such as The Practice and Gilmore Girls.



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Financial Planning Association of Los Angeles
P.O. Box 11376
Burbank, CA 91510
Tel: 800-722-7173, 818-558-3908
Fax: 818-843-7423
E-mail: fpa@emaoffice.com

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