About Us / About FPALA

Who We Are

FPA's individual members include financial planners, many of whom hold the CFP certification or are pursuing CFP certification. Other individual members include practitioners such as accountants, attorneys, bankers, charitable giving specialists, insurance agents, stockbrokers, money managers, investment consultants, broker-dealer and corporate executives, and others who champion the financial planning process.

FPA is also home to Broker/Dealer Members -- NASD member firms that are in the retail securities business and whose representatives are allowed to offer more than proprietary products.

FPA's Corporate Members include corporations and other entities that provide products and services offered to or through financial advisers.

FPA Values


Our dedication to competence requires not only lifelong learning, but also that we continually assess our ability to appropriately and effectively address the needs of those whom we serve.


We strive to have ever more congruence between our words and deeds, and to deliver genuine value to those whom we serve.


We are committed to open, inclusive and respectful relationships, including collaboration among diverse parties on common interests.


We recognize our responsibility to act with vision, ever mindful of the effects of our actions on the future.

Primary Aim
The financial planning profession exists to help consumers make wise financial decisions to achieve their life goals.

FPA benefits the public by helping to ensure that financial planning is delivered through competent, ethical financial planners.

FPA is the community that fosters the values of financial planning and advances the financial planning profession.

Our Business Objectives describe actions we will take to achieve our Primary Aim. We seek to accomplish this through strong and active leadership in partnership with FPA's community of chapters.
  • Unify the voice, focus and resources of the financial planning community.
  • Grow the organization by bringing together those who champion the financial planning process.
  • Cultivate the body of knowledge of personal financial planning.
  • Advance brand awareness for professional financial planners, building the CFP credential as the hallmark of the brand.
  • Define and effectively communicate a common understanding of the discipline of personal financial planning and the benefits of its use.
  • Facilitate the success of our members.
Upcoming Events:

FPA of Orange County November Quarterly Education Meeting
Wednesday | November 20, 2019 8:30 A.M.
Holiday Meeting & Silent Auction
Thursday | December 12, 2019 12:45 P.M.
2020 FPA Southwest Financial Planners Conference
Friday | January 24, 2020 12:45 P.M.
View Calendar >>

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Contact FPA LA

PO Box 11376
Burbank, CA 91510

(818) 558-3908
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